adara
Brand Identity — 2020
Brand Identity — 2020
adara is a personal project that began as an escape from the pandemic. This brand sells jewelry and accessories.
The idea of this project is to give a different shopping experience to the target audience. I conducted market research to identify how the brand could differentiate itself and how to create a connection with the ideal customer. This determined not only the branding, but also the communication and sales scheme.
After two years I can say that the costumer loves adara.
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Aguascalientes, México
